To be the ultimate leader in the jewelry business through offering quality and variety with a dedication to a superior customer service, all embodied in a trusting and sustainable buyer-seller relationship. We strive to grow with the same integrity and honesty we had ever since 1940.
To craft timeless jewel pieces that can be passed along the family tree to be cherished for decades to come.
Integrity: We believe that honesty and transparency are basic rudiments for a fruitful and trustworthy buyer- seller relationship.
Ethics: We strongly understand that morals define who we are as business owners and reflect on our employees as well. We strive for justice in our business practices, we take responsibility for our actions and we make sure to respect everyone by doing so.
Drive & Innovation: We strive to be dynamic and come up with innovative ideas when it comes to jewelry design, creation and execution. Our business management and marketing approach have correspondingly a critical share of this innovation.
Commitment to customers: We develop sustainable and warm relationships with our consumers that go beyond the satisfaction derived from an accurate execution and delivery of a product. We aim to convey an eternal legacy of jewels.
Passion: We are undeniably passionate about what we do, because we are driven by desire and perseverance.
Teamwork: We flourish and grow by working together as a team, throughout the different departments. That’s how we believe communication is best done and employees can best express their ideas and help the company in maintaining its direction.
A will to win: We strive to have the biggest market share in the jewelry retail business and we do so by staying competitive and aware of the unforeseen market challenges.
Fun: We love our work environment and support it with enjoyable and pleasurable daily interactions which nurtures our business and help employees produce more efficiently and effectively.
Our team will be glad to assist your inquiries regarding jewelry products, customized orders or simply for providing professional advice on your purchases.